Accessible research surveys are easier for more participants to complete and easier for researchers to defend methodologically. Accessibility starts with clear wording, readable layouts, sensible question types, and mobile-friendly design.

1. Step 1: Open the survey editor. From Surveys, open the survey you want to review.

   Step 1: Open the survey editor

   Personal Dashboard

   Live dashboard surface from the app shell (ephemeral help scene).

   Surveys

   New surveyImport

   Untitled surveyLast Modified

   Policy attitudes pilotLast Modified

2. Step 2: Review question layout in Block Builder. Use Block Builder to inspect prompts, answer labels, matrix rows, sliders, and any media-heavy blocks.

   Step 2: Review question layout in Block Builder

   Block Builder: Question Type

   Use the question type selector to switch between multiple choice, slider, grid, ranking, and more.

   Multiple Choice

   Required

   Page Break

   Question text

   Multi-select

   Options

   Add QuestionPull Questions

   Closing text

   Example only.

   Redirect (optional)

3. Step 3: Test the respondent view. Open Preview and complete the survey with keyboard, mobile, and desktop checks in mind.

   Step 3: Test the respondent view

   Block Builder

   Flow

   Preview

   Deploy

   Export

   Preview

   Walk through respondent-facing behavior in the same preview surface.

4. Step 4: Check public settings. Open Deploy to review theme, link, and response settings before sharing the survey.

   Step 4: Check public settings

   Block Builder

   Flow

   Preview

   Deploy

   Export

   Deploy

   Configure publishing, links, quotas, and theme from the Deploy tab.

• Language: use plain wording where the research protocol allows it, and explain technical terms before asking participants to use them.
• Answer options: keep labels short, parallel, and mutually understandable so respondents can scan choices quickly.
• Theme: use high-contrast colors, readable fonts, and a restrained logo or visual style.
• Mobile preview: complete the full survey on a phone-sized screen, especially any matrix, ranking, heatmap, or conjoint task.
• Matrix size: split very large grids into smaller questions when a row-by-row layout would reduce burden.
• Inclusive exits: include options such as Prefer not to answer when the topic or protocol warrants them.

For participants who are likely to complete the study on phones, review Mobile-Friendly Research Surveys.

Long categorical lists may be easier as Dropdown questions. Repeated Likert items should use mobile-friendly Grid Matrix settings. Numeric scales should have clear endpoint labels in Slider questions.

Ask pilot testers whether the survey is readable, whether answer choices are understandable, and whether any task is difficult on a phone. Accessibility problems are much easier to fix before live data collection.

• Customize a Research Survey Theme
• Multilingual Research Surveys
• Preview and Pilot Test a Survey
• Survey Data Quality Checks