All Research Guides

Research Guide

Qualtrics Migration Guide for Research Surveys

A migration is successful when the new instrument reproduces the study design, not merely the question text. Treat the QSF as a starting point, then audit logic, embedded data, recodes, randomization, redirects, accessibility, and exports before replacing a live link.

A practical workflow

  1. 1

    Freeze and export the source

    Save the QSF, a readable instrument copy, current response exports, and screenshots of logic or settings that may not travel.

  2. 2

    Import structure

    Bring questions, choices, and blocks into Domandata and review the importer report rather than assuming every setting mapped.

  3. 3

    Rebuild design logic

    Replace embedded-data and JavaScript workflows with explicit Flow conditions, variables, randomizers, and endings.

  4. 4

    Validate variables and paths

    Compare names, recodes, required behavior, hidden fields, treatment balance, and every respondent ending against the source.

  5. 5

    Run parallel tests

    Submit matched test cases to both instruments, compare exports, update panel links, and keep the original response archive separate.

Key design decisions

DecisionGuidance
Import or rebuild?Import conventional questions and blocks. Rebuild complex logic when a direct translation would preserve hidden complexity rather than make it auditable.
Merge old and new responses?Keep historical Qualtrics responses as a frozen source dataset and harmonize them in analysis code; do not silently mix schemas.
When can the old link retire?Only after matched-path tests, redirect checks, export comparisons, and stakeholder sign-off are complete.

Common mistakes

  • Assuming QSF import includes historical responses
  • Forgetting embedded-data fields used in analysis
  • Changing recodes while preserving the old variable name
  • Replacing panel links before completion paths are tested

Continue with a focused guide

Import Research Surveys

Import QSF and document formats and review what needs attention.

Rebuild Branching and Skip Logic

Translate hidden logic into an auditable flow.

Rebuild Embedded Randomization

Replace scripted values and permutation workflows.

Validate Variables and Recodes

Keep analysis schemas stable across the move.

Pilot the Migrated Survey

Test every path before replacing the source link.