Likert Scale Survey Questions

Likert scale questions measure attitudes, agreement, frequency, satisfaction, trust, and other ordered constructs. In Domandata, Likert-style batteries are usually built with Grid Matrix questions because each row can use the same response scale and export as a set of related variables.

Use a Likert-style battery when several statements share the same response options. If you only need one ordered rating, a single multiple choice question or slider may be easier for respondents and cleaner in export.

• Balance the options: pair positive and negative labels when measuring agreement or evaluation.
• Choose the midpoint deliberately: include a neutral option only when neutrality is a meaningful answer, not just a place for uncertainty.
• Keep direction consistent: make sure high values always mean more agreement, frequency, trust, or whatever construct the battery measures.
• Add numeric recodes: use ordered values such as 1 through 5 or 1 through 7 before publishing.
• Write one idea per row: avoid double-barreled statements that ask about two beliefs at once.
• Plan reverse-coded items: note them in the codebook instead of leaving the reversal implicit.

1. Step 1: Open Block Builder. Open the survey and select the block where the scale battery belongs.

   Step 1: Open Block Builder

2. Step 2: Add a Grid Matrix question. Likert-style batteries usually work best as a Grid Matrix because every row shares the same scale.

   Step 2: Add Grid Matrix question

3. Step 3: Add statements as rows. Keep each row focused on one idea and avoid double-barreled statements.

   Step 3: Add statement rows

4. Step 4: Add scale points as columns. Use the same ordered labels across the whole battery.

   Step 4: Add scale point columns

5. Step 5: Set column recodes. Add numeric recodes before publishing so exports are analysis-ready.

   Step 5: Set column recodes

6. Step 6: Preview and export a test response. Check mobile layout in Preview, then confirm the export columns and recodes.

   Step 6: Preview and export test

Document whether high values represent more agreement, more of the construct, or the opposite. If you reverse-code any items, note that in your codebook rather than relying only on survey wording.

During pilot testing, check whether respondents treat the midpoint as true neutrality, uncertainty, or refusal. If that distinction matters, add a separate Prefer not to answer option or use a different question design.

• Grid Matrix Survey Questions
• Survey Variable Names and Recodes
• Mobile-Friendly Research Surveys
• Export Research Survey Responses